International Institute for Sustainable Development (IISD)
Course - Islamic Marketing, Branding and Halal Industry Management
Details
Module -1: · Introduction Marketing and Branding · Muslim markets · Nature and structure of Muslim markets · Muslim consumer behaviour Module -2: · Islamic market · Halal logistics · Islamic branding · Ethics Module -3: · Distinguish between Halal and Haram principles. · How does the Halal business sector function? Module -4: · Identification of halal industry players · Segments of the Halal Industry